E*Trade Financial Corp. is waking when it comes to the importance of allowing its customers the ability to trade cryptos. It’s readying to allow them to trade Bitcoin and Ethereum, Bloomberg reports.
While banks and others have shunned cryptos, E*Trade’s willingness to allow customers to trade them is significant. It’s another step in the mass adoption of cryptos, which have been plagued by criticism.
Bloomberg spoke to anonymous sources about E*Trade’s plans. Allowing crypto trading would make E*Trade one of the largest securities brokerages to provide the service, according to Bloomberg.
E*Trade would join the well-established exchange Coinbase. There is also Robinhood. Robinhood is a commission-free stock trading app that began allowing for crypto trading last year.