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What is Attention Network?
Our tagline is “advertising is broken, the blockchain can fix it” and we really mean that. One of the biggest problems in advertising today is a lack of transparency, leading to an enormous amount of wasted ad spend (projected to total more than $50 billion in 2018). Attention Network’s new cryptographically verifiable auction system, along with our proof of mechanism and proof of delivery techniques, enables honesty and transparency between advertisers and publishers. Our vision is that through a fair and transparent blockchain-based solution to the problems advertisers are currently facing, we can drastically improve the advertising ecosystem as a whole. To improve the ecosystem as a whole (not just for the advertisers/publishers), we have created an advanced staking-based policy system, enforced by smart contracts. The policy system will give publishers, advertisers, and users (including normal people who hate ads) the ability to moderate ads according to the rules of the selected community, and be rewarded for their efforts. Advertisers and publishers will create ads and content, which will require them to “stake” ATTN, saying they are compliant with these democratically-defined rules, if the ads or content are deemed to be inappropriate by the community of that network, the “stake” is distributed between users who helped enforce the policy. This system allows flexibility with respect to policy (many subcommunities can emerge, with different rulesets), cost-effective delivery due to the decentralized system ad server and trust in the network, due to mathematical and cryptographic proofs.
01. Blockchain auction solution for online advertisement
02. 1 ETH = 12,000 ATTN token
03. February 15, 2018 — April 15, 2018
04. 382,500,000 total available / 450,000,000 total supply
05. Functional alpha demo is live