Football Legend Luís Figo is the Newest Athlete to Promote an ICO

Legendary football star Luís Figo has become the latest athlete to turn initial coin offering (ICO) promoter. The Portuguese footballer — winner of both the 2000 Ballon d’Or and the 2001 FIFA World Player of the Year awards — has signed on to serve as brand ambassador for Stryking Entertainment, whose platform, Football-Stars, seeks to tokenize fantasy sports.

With Figo’s help, the company plans to distribute its STRYKZ token through an ICO, the details of which have not yet been released. Figo joins a growing list of celebrities who have endorsed ICOs.

Last month, eight-division world boxing champion Manny Pacquiao and retired English football star Michael Owen signed on to promote GCOX, a Singapore-based ICO whose system will allow celebrities to create their own cryptocurrencies which fans can use to pay for exclusive content hosted on the platform.


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