Earlier this week, an Ethereum startup in Serbia discovered that its advertisements on Google were not being shown in certain regions. As the company investigated the case further, it found out that the keyword “Ethereum” has been completely banned on Google Ads and is not served to users on the platform.
Throughout the past three days, the startup attempted to contact Google to receive clarification on the removal of Ethereum-related advertisements. On January 12, a representative of the startup said that Google did not respond to the firm and wrote:
We’ve been using Google Ads for the past 6 months to help us get more visibility for our smart contract auditing services and we’ve noticed a strange change in the last few days. It seems that Google completely blacklisted Ethereum as a keyword. Any of the keywords that contain ‘ethereum’ in our campaigns are no longer showing ads as of January 9th. It is likely that the company has not blacklisted Ethereum or cryptocurrency advertisements in general but is moving slowly in enabling advertisements because of the large number of scams and fraudulent operations it saw in the cryptocurrency sector in early 2018.