Matt Hougan has made a career shift from ETFs to cryptocurrencies. He jumped from the traditional fund market to a
cryptocurrency index-fund manager, a market he described to Bloomberg as a “generationally significant opportunity with
interesting challenges.” He joins San Francisco-based Bitwise Asset Management as vice president of R&D. He made a splash
with his call that cryptocurrencies are on their way to being a multi-trillion dollar market, though he admits to Bloomberg
cryptos remain an “early-stage technology” that could be a bumpy road at times. For instance, Hougan suggests the
cryptocurrency markets could suffer a 50% drop before attaining a $1 trillion combined market cap. And as the leading digital
coins have proven so far in 2018, volatility is the name of the game.