Baidu Launches Blockchain-Based Image Rights Protection Platform

Chinese internet search giant Baidu has launched a digital image property rights management platform based on Blockchain, the company announced Wednesday, April 11.

The service, called Totem, timestamps each submitted original image with a real-time identity and other user data, storing it on a traceable and immutable Blockchain.

According to the Baidu’s announcement, the company’s existing artificial intelligence capacities – including image analysis and semantic understanding – will feed into the construction of unique image tags, with the underlying Blockchain system allowing circulating images to be traced, reproduced, and monitored in order to substantiate or refute allegations of copyright infringement.


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