Playboy Enterprises, Inc. has announced it is launching its own cryptocurrency as part of an online payment wallet under development. The wallet will service the company’s digital media and casual gaming businesses and will accept other cryptocurrencies in addition to its own. The first of the company’s platforms to feature the new wallet will be Playboy.TV. The wallet will accept Playboy’s Vice Industry Token (VIT) for access to exclusive content. Customers will pay and earn VIT tokens to view original content. Customers will also be able t o comment on and vote for content.
“As the popularity of alternative payment methods continues to grow around the world, along with the reach of Playboy’s digital platforms, we felt it was important to give our 100 million monthly consumers increased payment flexibility,” Reena Patel, the company’s chief commercial officer and head of operations, said in a prepared statement. The cryptocurrency will enable millions to enjoy the content, as well as those who will participate in the company’s casual gaming, AR and VR platforms, Patel said. Customers will have more ways to pay, and in the case of VIT, the chance to be rewarded for engaging with the brand’s offerings.