Launched in July 2014 Monetary Unit is a decentralised, self-sustainable and self-governed cryptocurrency project with long term goals. Our focus has always been to create a cryptocurrency that is accessible to all and breaks away from the stigma of being understood not only by the tech industry but be an attractive offering for developers, crypto heads and the general public alike.
Maintained by a friendly and committed community and with many exciting projects on the horizon, here at MUE, we continue to innovate and build on our reputation to launch into the mainstream as the most trusted and exciting cryptocurrency project in the market.
Current Price: $0.124422 USD
Market Cap: $15,868,889 USD
Circulating Supply: 127,540,861 MUE
Total Supply: 4,000,000,000 MUE
The meteoric rise of Bitcoin’s value in 2017 was enough to bring it into mainstream consciousness – but people are clamoring to get on the Blockchain and cryptocurrency train. That has culminated in a number of weird and wonderful advertising campaigns, featuring some interesting celebrities and big businesses, all vying to promote and capitalize on the crypto craze that is sweeping the world. Early adopters of Bitcoin have become prominent figures in the industry, but actors, musicians and scamsters have all played their part in a fascinating few years of marketing and advertising drives in the space.
For decades, actors and musicians have been used to promote a number of goods and services. The tobacco industry is famous for this- using movie stars to promote smoking in popular movies for decades. It’s safe to say we’ve seen it all. Celebrities from all walks of life have been linked with Bitcoin and cryptocurrencies for years. Matrix star Keanu Reeves narrated ‘Deep Web,’ a documentary exploring the murky world of the dark web.
1. Have a clear message
If you can’t explain your vision to a 5-year-old, you don’t have a clear message. About 95% of the companies I talk to have this problem. They are smart people, surrounded by like-minded individuals who use a similar vernacular to explain their solution. By contrast, the majority of ICO investors aren’t Blockchain “experts” and are looking for a concise summary without industry jargon. Similarly, the mainstream media often has a tenuous grasp on the Blockchain concept. It’s easier for them to demonize a project they don’t understand than to sift through a poorly worded whitepaper. FUD is a symptom of misunderstanding. Formulate a way to explain your vision in three sentences or less. Strive for as few words as possible.
2. Proactively engage skeptics and influencers
If you don’t get out in front of skeptics, their voices can eclipse your marketing efforts. Inaction is one of the biggest detriments to new ICO projects. Blockchain teams often focus on building their platform and forget to build and engage their communities. If you don’t address your public early on in your ICO process, outside voices will hijack the tone and sentiment surrounding your project. Create a steady flow of information and maintain active social channels that address the media, investors and project enthusiasts. Stay engaged through your entire ICO process and address any FUD with clear, calculated responses.
3. Show your value
You must move forward with more strength than your skeptics trying to pull you back.
Demonstrated success is the quickest way to curtail the FUD cycle. ICOs that benchmark successes and broadcast wins are ten times more likely to gain and retain support. Unfortunately, many ICOs either overhype “potential” success or fail to announce critical milestones. In the first example, companies run into trouble when they prematurely announce success or tease a partnership or milestone they have yet to secure. This can destroy community trust when a company fails to deliver. In the second instance, a company that doesn’t trumpet wins will appear stagnant and lose community interest. Under promise and over deliver. Raise eyebrows in the crypto community by consistently setting goals and then publicly achieving those goals. If you can show success every step of the way, you will have no problem quashing FUD and attracting new audiences to your ICO.
The increasing ability to pay for products and services using cryptocurrency debit cards is a physical representation of the rise in crypto popularity. However, they are still relatively rare and at times complex; with so many cryptocurrencies available in conjunction with market volatility, it can be difficult for traders to know how best to utilize the contents of their cryptowallets when making purchases. Amon is a financial cryptocurrency platform that looks to solve this issue using their unique payment card which utilises artificial intelligence (AI) to ensure that users get the best value from their cryptowallets with every purchase. Their whitepaper claims that they are the only platform which enables users to use their most valuable cryptocurrencies for purchases in real time. Amon also offers their own unique Amon tokens (AMN). Amon card holders will have three purchase methods to choose from. The simplest is to instruct the wallet to allows pay with a single currency (for example, someone who is only interested in Bitcoin). The second is to personally select which of your currencies to use after swiping the Amon card. The third brings into play the unique Amon Artificial Intelligence Aystem (AAIS) which will select the best currency to use in real-time on a per transaction basis. Amon’s whitepaper uses the scenario of buying a coffee using the Amon card as an example. The AAIS algorithm will analyze the user’s cryptowallet and decide the current best performing cryptocurrency, taking into account factors such as historical data and user risk profile. The algorithm displays to the user the crypto with the highest value to them at that point. The user can then decide to accept the suggestion or pick another currency to purchase the coffee with.
Patrick Byrne, the CEO of Overstock, which was the first major retailer to accept Bitcoin (BTC) back in 2014, has said that he is “not really interested in cryptocurrencies per se,” but revealed a little-known Blockchain project his company has invested “millions of dollars” into in an interview with Business Insider Friday, Feb. 23. When asked if he’s interested in “everything cryptocurrency” or “really interested in the Blockchain [sic]”, Byrne prefaced his answer by saying he is “really letting something big out of the bag”, going on to reveal both Overstock’s and his personal interest in a virtually unknown Blockchain project called Ravencoin, which launched very quietly on Jan. 3, 2018. The Ravencoin project’s single blog post, published Nov. 1, 2017, opens with a sentence designed to pique the interest of a Game of Thrones-loving crypto investor.