Major Latin American social network Taringa! revealed the launch of a new crypto-centered community in an attempt to reinvent itself after 15 years of setting trends in the Hispanic market.
The announcement came this week at Blockchain Summit Latam, held in Mexico City, and previews a holistic change of philosophy in which decentralized technologies will now play a fundamental role.
Since its launch in 2004, Taringa! positioned itself as one of the most popular sites for interaction between netizens, becoming one of the first Spanish-speaking Web 2.0 sites in the world — even before Facebook and Twitter popularized this term. In 2013 and 2014 comScore ranked it as the third most important social network in Latin America and Argentina’s number 2.