Known for pushing boundaries with regards to the lyrical content of her music, Madonna is now intent on pushing boundaries with regards to philanthropy.
As part of her plans to mark her 60th birthday which will fall on 16th August, Madonna is partnering with Ripple in a month-long initiative to raise funds aimed at assisting orphans in Malawi through Raising Malawi, a charity the Queen of Pop founded more than a decade ago.
During the fundraising period that started from July 30 and which will run until August 31, Ripple has committed to matching all the public donations that will be made in support of Madonna’s cause.
In a statement released by Ripple, the firm noted that Malawi has close to one million children who have been orphaned after their parents died from HIV/AIDS-related complications.
“We’re honored to be a part of Raising Malawi’s amazing work with some of the world’s most underserved children,” Ripple’s senior vice president of business operations, Eric van Miltenburg, said.
Ripple’s statement did not, however, indicate whether the donations would be matched in XRP or USD.
According to Miltenburg, Ripple was introduced to Raising Malawi by its investors at Sound Ventures, a tech investment fund founded by Hollywood actor Ashton Kutcher and Guy Oseary six years ago.