Litecoin is now the official cryptocurrency of the GLORY Kickboxing league after entering into a partnership with the professional sports league. This is a major step taken by Litecoin in order to promote the mainstream adoption of the cryptocurrency.
After the following partnership, the online merchandise platform for the GLORY Kickboxing i.e. GLORYshop.com will accept litecoin payments for the merchandise.
Apart from this, the people who will pay using litecoin will also benefit exclusive offers. People who will pay with litecoin shall also have access to athlete meet and greet, backstage tour, limited edition clothing, premium seatings etc. This step by the litecoin foundation is a great marketing strategy in order to attract mainstream adoption and get global exposure.