Freemium Isn’t Free! Free Mobile Games Generated a Whopping $61 Billion in 2018

The 2018 end-of-year report by Nielsen-owned gaming research company SuperData has revealed that so-called freemium games – games that are free to play but typically enable microtransactions for users to purchase upgrades and gizmos – are dominating the entertainment market, generating a massive $88 billion in the past year.

Unsurprisingly this segment also known as free-to-play or F2P is dominated by Fortnite. The report places the value of the global gaming market at $110 billion, which means that F2P games now account for at least 80 percent of the value of the entire gaming market. According to the data presented in the report, traditional upfront-purchase video games as well as movies and television barely even register next to F2P gaming.


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