Legendary football star Luís Figo has become the latest athlete to turn initial coin offering (ICO) promoter. The Portuguese footballer — winner of both the 2000 Ballon d’Or and the 2001 FIFA World Player of the Year awards — has signed on to serve as brand ambassador for Stryking Entertainment, whose platform, Football-Stars, seeks to tokenize fantasy sports.
With Figo’s help, the company plans to distribute its STRYKZ token through an ICO, the details of which have not yet been released. Figo joins a growing list of celebrities who have endorsed ICOs.
Last month, eight-division world boxing champion Manny Pacquiao and retired English football star Michael Owen signed on to promote GCOX, a Singapore-based ICO whose system will allow celebrities to create their own cryptocurrencies which fans can use to pay for exclusive content hosted on the platform.