The gaming powerhouse authored a tweet a little over an hour ago pushing its 5.5 million followers to invest in cryptocurrency. It’s brief, to the point, and on the surface-level an unequivocal thumbs up to the ever-changing and intriguing world of alternative currencies. Yes, we’ve entered an alternate reality where the world’s biggest companies have finally seen the light and are going all-in on crypto.
In reality, the Tweet is a smart promotional feat on the part of EA’s marketing team who’ve clearly been keeping this one in reserve for some time. Crypto is the name of the latest character to join the ranks of EA’s battle royale shooter Apex Legends. Crypto joins the game when Season 3 kicks off on Oct. 1.