Baidu, widely dubbed as the Google of China, is going to launch rewards and announce the blockchain layout of their project “Totem” in an upcoming conference on July 18.
Totem, a blockchain-based platform, was launched by Baidu in April. Totem utilizes blockchain technology to manage the intellectual property rights of images. They aim to enable more efficiency in the ownership of images and preventing infringements, according to its website.
“The copyright information of the work is permanently written into the blockchain. Based on the credibility and incomprehensibility of the blockchain, combined with Baidu’s leading artificial intelligence technology, the dissemination of the work can be traceable, reprintable, monitorable, and change the copyright of traditional pictures.” (loosely translated) the website states.
Using Blockchain, Totem would allow more transparency into image rights and the licensing process. The platform would also take advantage of Baidu’s Artificial Intelligence technology to monitor any copyright violations across the web.