When Oscar Mayer launched what it called “the only leading authority to help lead bacon into the future of tomorrow – by creating a currency today,” they failed to recognize that Kirk Steele had created a cryptocurrency in 2014 called Bacoin designed to be redeemed for strips of bacon, just like how Oscar Mayer’s Bacoin is supposed to work.
On Monday, Steele sent a message to HelloWorld, the Bacoin promotion administrator, asking Oscar Mayer to remove mentions of Bacoin since it is an unauthorized use of his copyrighted work.
“Your work entitled Oscar Mayer Bacoin is essentially identical to the Work and clearly used the Work as its basis,” Steele noted in his April 30 letter. He demanded the company cease and desist its activity. If action does not get taken in five days of the letter, he said he will take appropriate legal action.